How To Import Goods For Resale In The USA? A 2025 Guide

Importing goods for resale in the USA presents a lucrative business opportunity, but navigating the complexities of U.S. customs regulations, import duties, and compliance requirements can be challenging. 

Whether you are sourcing products from international suppliers or expanding your e-commerce business, understanding the import process is crucial to ensuring smooth customs clearance and avoiding costly delays or penalties.

One of the key aspects of importing successfully is adhering to U.S. Customs and Border Protection (CBP) requirements, including filing essential documentation such as Import Security Filing (ISF), Automated Manifest System (AMS) for imports, and Automated Export System (AES) reports for exports.

Artemus Transportation Solutions provides a seamless way for businesses by offering ISF, AMS, and AES filing services, ensuring that importers remain compliant with CBP regulations while streamlining the clearance process.

How To Import Goods For Resale In The USA?

Importing goods into the United States for resale involves navigating a complex landscape of regulations, documentation, and compliance requirements. Here’s a comprehensive guide to assist you through the process:

1. Understand U.S. Import Regulations

The U.S. Customs and Border Protection (CBP) oversees the importation of goods into the country. Familiarize yourself with the CBP’s guidelines to ensure compliance with all applicable laws and regulations.

2. Determine If You Need an Import License or Permit

Not all goods require an import license. However, certain products, such as firearms, alcoholic beverages, and some food items, may necessitate specific permits. Consult the CBP’s guidelines and relevant federal agencies to ascertain if your products require special permits.

3. Classify Your Goods

Accurate classification of your products is crucial for determining applicable duties and taxes. The Harmonized Tariff Schedule of the United States (HTSUS) provides a system for classifying goods based on their nature and use. Proper classification ensures correct duty assessment and compliance with import regulations.

4. Obtain A Customs Bond

A customs bond is a financial guarantee to the CBP, ensuring that you will comply with all import regulations and pay any duties, taxes, and fees. You can obtain a customs bond through a surety company or a licensed customs broker. This bond is necessary for most import transactions.

5. Prepare Necessary Documentation

Ensure you have all required documents for your shipment, including:

• Commercial Invoice: Details about the transaction between the buyer and seller.
• Bill of Lading or Air Waybill: Contract between the shipper and carrier detailing the transport of goods.
• Packing List: Itemizes the contents of each package.
• Certificates of Origin: Indicates where the goods were produced.
• Import Licenses or Permits: If applicable to your goods.

Accurate and complete documentation facilitates a smoother customs clearance process.

6. Pay Applicable Duties & Taxes

Imported goods may be subject to customs duties, which vary based on the product type and country of origin. The CBP uses the HTSUS to determine duty rates. Ensure timely payment of all duties and taxes to avoid delays or penalties.

7. Comply With Special Regulations

Certain goods are subject to additional regulations by agencies such as the Food and Drug Administration (FDA) or the Department of Agriculture (USDA). For example, importing food products requires adherence to specific FDA guidelines. Ensure compliance with all relevant agencies to prevent issues during importation.

8. Stay Informed About Policy Changes

Trade policies and import regulations can change. For instance, recent discussions have focused on the “de minimis” exemption, which allows goods valued under $800 to enter the U.S. with minimal scrutiny. Changes to this policy could impact your importing strategy.

9. Consider Partnering With A Licensed Customs Broker

Navigating the complexities of importing can be challenging. A licensed customs broker can assist with documentation, classification, and compliance, ensuring a smoother import process.

Related: Can You Export Cars From USA? Rules To Know

Do You Need A License To Import Goods For Reselling?

If you’re planning to import goods into the USA for resale, you may be wondering whether you need a license. The short answer is not all imports require a license, but some products are regulated by specific agencies and may require special permits.

1. General Import License Requirements

The U.S. Customs and Border Protection (CBP) does not mandate a general import license. However, you must comply with all import regulations, including paying duties, proper classification of goods, and ensuring product safety.

2. When Do You Need An Import License?

Certain products require special permits from federal agencies before they can be imported, including:

• Food, Drugs, and Medical Devices – Regulated by the FDA (Food and Drug Administration)
• Alcohol and Tobacco – Controlled by the Alcohol and Tobacco Tax and Trade Bureau (TTB)
• Plants, Animals, and Agricultural Products – Regulated by the USDA (United States Department of Agriculture)
• Firearms and Ammunition – Requires a permit from the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF)
• Chemicals and Hazardous Materials – Controlled by the Environmental Protection Agency (EPA)

3. Required Documentation For Imports

Even if your goods don’t require a license, you still need to ensure you have the correct import documentation, including:

• Commercial Invoice (detailing the purchase and sale of goods)
• Bill of Lading or Air Waybill (shipping document)
• Packing List
• Harmonized Tariff Schedule (HTS) Code (for product classification and duty assessment)
• Customs Bond (if your shipment exceeds $2,500 in value)

4. Importing Under De Minimis Rules ($800 or Less)

If your shipment is valued at $800 or less, you may qualify for the de minimis exemption, allowing it to enter the USA without duties or a customs bond. However, this exemption does not apply to regulated products.

5. Working With A Licensed Customs Broker

Navigating import regulations can be complex. If you’re unsure about licensing requirements, working with a licensed customs broker can help ensure compliance with CBP regulations and other federal agencies.

Related: How To Get Import And Export License In USA: Quick Overview

How To Choose The Right Products To Import?

Importing goods for resale can be a profitable venture, but choosing the right products is crucial for success. Here’s a step-by-step guide to selecting the best products to import.

1. Identify Market Demand

Before importing, research what products are in demand in the U.S. market. Consider:

• Trends & Consumer Interest – Use Google Trends, Amazon Best Sellers, and social media insights.
• Industry Reports & Market Research – Analyze reports from IBISWorld, Statista, and other sources.
• Competitive Analysis – Check what competitors are selling and how well their products are performing.

2. Analyze Profitability & Costs

Importing involves several costs beyond just purchasing the product. Consider:

• Product Cost – Price per unit from suppliers.
• Shipping & Freight Fees – Costs vary based on volume, weight, and shipping method.
• Import Duties & Taxes – Check the Harmonized Tariff Schedule (HTS) to calculate customs duties.
• Warehousing & Distribution – Storage, fulfillment, and logistics costs.

Choose products with high-profit margins after accounting for all costs.

3. Check Import Regulations & Restrictions

Some products may be subject to strict import laws. Check if your chosen products:

• Require special permits or certifications (e.g., FDA for food & medical devices, USDA for plants).
• Have high tariffs or trade restrictions due to regulations or trade agreements.
• Need quality inspections or testing (e.g., electronics may require FCC certification).

Use the U.S. Customs and Border Protection (CBP) website to check product-specific requirements.

4. Source Reliable Suppliers

Finding trustworthy suppliers ensures quality and consistency. Consider:

• Manufacturers & Wholesalers – Alibaba, Global Sources, or direct factory contacts.
• Trade Fairs & Expos – Visit industry trade shows for sourcing opportunities.
• Supplier Verification – Check reviews, certifications, and request product samples before ordering.

Negotiate pricing, minimum order quantities (MOQs), and payment terms before committing.

5. Consider Storage & Fulfillment Options

Decide how you will store and ship products:

• Dropshipping – Suppliers handle inventory and shipping.
• Warehousing & Fulfillment Centers – Amazon FBA, third-party logistics (3PL), or your own storage.

Choose an option based on product type, order volume, and delivery speed requirements.

6. Evaluate Competition & Pricing

If a product is highly competitive, consider:

• Offering unique features or bundling with other products.
• Finding a niche market with lower competition.
• Targeting wholesale buyers instead of direct consumers.

Competitive pricing ensures you remain attractive to buyers while maintaining profit margins.

7. Test Products Before Full-Scale Importing

Before making a bulk purchase, test a small batch to check:

• Product quality and customer response.
• Sales performance on platforms like Amazon, eBay, or Shopify.
• Feedback from initial buyers for potential improvements.

This minimizes financial risk and ensures demand before scaling up.

Related: Import Alcohol To USA: For Personal Use Or Sale

Working With Freight Forwarders & Customs Brokers

Importing goods into the USA for resale requires careful handling of logistics, customs clearance, and regulatory compliance. Freight forwarders and customs brokers play a crucial role in ensuring your imports arrive smoothly and legally. 

Here’s how they can help and what you should consider when working with them.

1. Understanding Freight Forwarders & Their Role

A freight forwarder is a logistics expert who helps coordinate the shipment of goods from an overseas supplier to your destination. They manage:

• International Shipping – Arranging air, sea, or land transportation.
• Carrier Selection & Negotiation – Finding cost-effective and reliable transport services.
• Freight Consolidation – Combining smaller shipments to reduce costs.
• Warehousing & Distribution – Temporary storage and delivery solutions.
• Insurance & Risk Management – Offering coverage to protect goods in transit.

Why Use A Freight Forwarder?

• Efficiency: They streamline the process and handle logistics complexities.
• Cost Savings: They negotiate better rates due to volume shipping.
• Reduced Hassle: They manage documentation and ensure compliance with international shipping laws.

2. Understanding Customs Brokers & Their Role

A customs broker is a licensed professional who ensures your goods clear U.S. Customs while complying with federal regulations. They handle:

• Customs Declarations & Paperwork – Filing import documents, including the Entry Summary (CBP Form 7501).
• Tariff Classification & Duty Calculation – Determining the correct Harmonized Tariff Schedule (HTS) code for duty assessment.
• Customs Bonds – Securing a bond if required for shipments over $2,500.
• Compliance With Federal Agencies – Ensuring adherence to FDA, USDA, EPA, or other regulatory body requirements.
• Duty & Tax Payments – Facilitating payment of import duties and applicable fees.

Why Use A Customs Broker?

• Avoid Delays & Penalties: Incorrect documentation can cause costly shipment delays or fines.
• Ensure Regulatory Compliance: Helps prevent issues with restricted or regulated goods.
• Reduce Complexity: Especially useful for businesses unfamiliar with import laws.

3. How To Work Effectively With A Freight Forwarder & Customs Broker

Step 1: Provide Accurate Documentation

Prepare and share essential documents, such as:

• Commercial Invoice – Details of the imported goods.
• Bill of Lading (BOL) or Air Waybill – Shipping document from the carrier.
• Packing List – Breakdown of package contents.
• Certificate of Origin (if required) – Proof of where the goods were manufactured.

Step 2: Understand Import Duties & Fees

• Work with your customs broker to classify goods correctly under the Harmonized Tariff Schedule (HTS).
• Determine additional taxes (e.g., anti-dumping duties, excise taxes).

Step 3: Stay Compliant With U.S. Import Laws

• Check for special licenses required for regulated goods.
• Ensure products meet safety, labeling, and health standards.

Step 4: Track Shipments & Manage Delays

• Use your freight forwarder’s tracking system to monitor shipments.
• Have contingency plans in case of port congestion, customs holds, or documentation errors.

Related: What Is A Certificate Of Origin? Types & Importance

Role Of U.S. Customs & Border Protection (CBP)

U.S. Customs & Border Protection (CBP) plays a critical role in regulating and facilitating the importation of goods into the United States. CBP ensures that all imported products comply with federal laws, assesses duties and taxes, and enforces trade regulations to protect consumers, businesses, and national security. 

When importing goods for resale, businesses must follow CBP guidelines, including proper classification of goods under the Harmonized Tariff Schedule (HTS), payment of import duties, and adherence to labeling, safety, and regulatory standards set by agencies like the FDA, USDA, and EPA.

CBP also oversees customs clearance by requiring importers to submit accurate documentation, such as a commercial invoice, packing list, and bill of lading or air waybill. For shipments valued over $2,500, a customs bond may be required to guarantee compliance. 

Additionally, CBP enforces trade agreements, inspects shipments for prohibited or restricted goods, and works to prevent fraud, counterfeit products, and illegal imports. By working with licensed customs brokers and ensuring full compliance with CBP regulations, importers can avoid delays, penalties, and potential confiscation of their goods.

Related: Top 10 Items Exported From India To USA: A 2024 List

Artemus: ISF, AMS, & AES Filing Solution For USA Custom Clearance

Artemus provides a comprehensive ISF, AMS, and AES filing solution to streamline U.S. customs clearance and ensure full compliance with CBP regulations. Our Import Security Filing (ISF) software helps importers submit mandatory shipment details before cargo arrives in the U.S., reducing the risk of delays and penalties. 

The Automated Manifest System (AMS) solution facilitates electronic data transmission for ocean and air cargo, ensuring smooth entry processing. Additionally, our Automated Export System (AES) filing assists exporters in reporting shipments accurately to the U.S. Census Bureau, preventing compliance issues.

With Artemus, businesses benefit from seamless integration, real-time tracking, and expert compliance support to navigate the complexities of international shipping. Our user-friendly platform simplifies documentation submission, improves accuracy, and helps importers and exporters avoid costly fines.

FAQs

1. How Can I Import Goods to the USA?

To import goods into the USA, you need to identify your product’s Harmonized Tariff Schedule (HTS) code, ensure compliance with U.S. regulations, work with a customs broker, file an Import Security Filing (ISF), and pay applicable duties and taxes.

2. How Can You Import From India & Sell In The USA?

To import from India and sell in the USA, find a reliable supplier, verify product compliance with U.S. regulations, choose a shipping method, file the necessary customs documents, and use an e-commerce platform or distributor to sell.

3. How Much Does It Cost To Get An Import License In The US?

The U.S. generally does not require a universal import license, but if needed for specific goods (e.g., alcohol, firearms), costs vary by agency and type, ranging from $50 to several hundred dollars.

4. Do I Need An Import License To Import To The USA?

Most products do not require a general import license, but specific goods regulated by agencies like the FDA, USDA, or ATF may need special permits. Always check CBP regulations.

5. How Can I Start Selling In The US From India?

You can start selling in the U.S. by setting up an LLC, obtaining an EIN, registering for sales tax, choosing an e-commerce platform like Amazon, Shopify, or Walmart, and ensuring compliance with U.S. import laws.

6. Do I Have To Pay An Import Tax From India To The USA?

Yes, importers must pay Customs duties, excise taxes, and other fees based on the product’s tariff classification under the Harmonized Tariff Schedule (HTS). Some goods may qualify for duty exemptions.

7. How Much Tax Do I Pay To Import Goods To The USA?

Import duties vary depending on the HTS code of the product. The tax rate can range from 0% to 25% or more, depending on the product category and trade agreements.

8. How Much Does A U.S. License Cost?

The cost of a business or import-related license in the U.S. depends on the state and type of license. Fees generally range from $50 to $500 or more, based on industry regulations.

9. How To Find Importers In The USA?

You can find U.S. importers through trade directories (e.g., Import Genius, Panjiva), trade shows, industry associations, B2B platforms (Alibaba, ThomasNet), and networking events.

10. Is It Easy To Get A License In The USA?

Yes, getting a business or import-related license in the U.S. is relatively straightforward. You need to register your business, apply through the appropriate agency, and meet regulatory requirements.

11. What Is The Rate Of An Indian License?

The cost of an import/export license in India, such as an Importer-Exporter Code (IEC), is approximately ₹500 to ₹5,000, depending on additional services and agency fees.

12. Is The U.S. License Valid In India?

A U.S. business or import license is not automatically valid in India. If you wish to operate in India, you must obtain the required Indian licenses and comply with local regulations.

Conclusion

Importing goods for resale in the USA can be a rewarding venture, but it requires careful planning and a solid understanding of U.S. customs regulations. From choosing the right products to filing the necessary paperwork, each step plays a crucial role in ensuring a smooth and successful import process. 

Partnering with reliable freight forwarders, and customs brokers, and utilizing Artemus’ solutions like ISF, AMS, and AES filings can significantly ease the burden of compliance and expedite customs clearance.

Related: What Is Global Trade Compliance & Its Key Components